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PROFESSIONAL COMMENTARY

This resource uses magazine advertisements and television commercials to examine the persuasive techniques seen in the media. This instructional unit, maintained by the New Zealand Ministry of Education, allows students to develop oral and written responses to the advertisements. Assessment guidelines and links to related websites are also provided. (author/ncl)

CAREER APPLICATION

The activities in this lesson, while designed to reach the elementary and middle school market, can easily be adapted for use in meeting standards at the high school level. The basis for the activities is both practical and adaptable. Arts and Communications as well as Commercial and Graphics Arts students can use the lesson to understand how pictures and graphics are used to get the consumers' attention. Broadcasting students can use the lesson to see how television ads are designed to persuade the public to purchase products or services and Photography/Filmmaking students can see how visuals affect the impact an advertisement can have on the buying public. Students are given the task of developing storyboards and then producing their own commercials on videotape.

OHIO STANDARDS
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English Language Arts Standards
Reading Applications: Informational, Technical and Persuasive Text Standard
Communications: Oral and Visual Standard
NATIONAL STANDARDS
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Standards for the English Language Arts
Range of materials and purposes for reading
Research and inquiry
Purposes for using spoken, written, and visual language
RESOURCE TYPE
Instructional Resource
PRACTICE LEVEL
Promising Practice
STANDARDS ALIGNMENT
Grades 6–8
CAREER FIELDS
Marketing;
Arts & Communication
TOPICS
English Language Arts --
Communication;
Viewing;
Listening;
Speaking;
KEYWORDS
unit plan;
advertisements;
media awareness
Publisher: Unitec Institute of Technology
Author: Linda Chapman