1 Identifying and Understanding the Fallacies Used in Advertising Resource Type: Lessons Discipline: Reading Grades: Grades 9–10 Professional Commentary: This lesson alerts students to the fallacies that surround them every day. The fallacies used in advertising are often overlooked without the tools needed to examine them critically.... 2 Ken Burns American Stories - Empire of the Air Resource Type: Lessons Discipline: Reading Grades: Grades 8–12 Professional Commentary: In this lesson, students will evaluate the impact of radio as compared to other current broadcast media, including television, magazines, and newspapers. They will listen to historic news events as broadcast on radio and view current news coverage on television using question sheets provided to evaluate and compare coverage.... 3 Decoding the Dystopian Characteristics of Macintosh's "1984" Commercial Resource Type: Lessons Discipline: Reading Grades: Grades 9–10 Professional Commentary: In this lesson, students explore the dystopian characteristics and symbols presented in the 1984 Macintosh commercial and analyze the comments that it makes about contemporary society. This activity is a particularly effective introduction to George Orwell's 1984 because of the direct allusions to the novel in the commercial.... 4 As Far as the Eye Can See Resource Type: Lessons Discipline: Reading Grades: Grades 8–10 Professional Commentary: This resource uses a variety of television advertisements to teach features of visual and verbal media. This instructional unit, developed as part of a project funded by the New Zealand Ministry of Education, allows students to discuss how the visual and verbal features of advertisements are used to promote ideas and products.... 5 Argument, Persuasion, or Propaganda? Analyzing World War II Posters Resource Type: Lessons Discipline: Reading Grades: Grades 9–12 Professional Commentary: In this lesson plan, students analyze World War II posters, chosen from online collections, to explore how argument, persuasion, and propaganda differ. The lesson begins with a full-class exploration of the famous “I WANT YOU FOR U.S.... Resource Type: Content Supports Discipline: Reading Grades: Grades 7–12 Professional Commentary: This website provides extensive information about the historical and contemporary uses of propaganda in politics, advertising, wartime campaigns, and other public arenas. Propaganda techniques and logical fallacies are described in great detail.... |